SEO
Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also often named by its English title, SEO (Search Engine Optimization). It is managed by keywords that are gradually positioning in the first lines of google.
SEM
The SEM is the use of tools and strategies that help us to optimize the visibility and increase the accessibility of the sites and web pages thanks to the search engines.
It is also the search engines themselves who often offer us these tools to advertise in their search media. Thanks to sponsored ads in these search engines (Google AdWords, Bing Ads or Yahoo! Search Marketing), quality traffic is generated to the web. This involves activities such as keyword research, ad creation, and bid management. It is also known as PPC (Pay Per Click) and CPC (Cost Per Click).
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